The new iconic Gucci handbag

This new iconic Gucci handbag is a true ode to the uncompromised quality and luxury for which Gucci is renowned.

Designed by Creative Director Frida Giannini, the Gucci handbag New Jackie Bag, is a fresh and modern reinterpretation of Gucci’s most iconic handbag, ‘The Jackie’.

First created in the 1950s, the model became Jacqueline Onassis’ preferred accessory and consequently the Gucci handbag soon assumed the moniker ’The Jackie’.

The New Jackie captures the universal appeal of the much sought after original. Its rounded edge shape and signature detail have been complemented by contemporary touches such as its new, oversized scale and deconstructed ultra-soft body with a fresh color palette, including violet, emerald, coral red and cloud white, as well as traditional muted leather tones.

Long leather tassels enriched by new bamboo details, Frida Giannini signatures, add to the modern flair.

Every detail has been tended to with attention, including the striking, oversized leather topstitching that has been handcrafted and is borrowed from artisan saddle making techniques unique to Florence.

This intricate, rare type of stitching reinforces the quality and beauty of the handbag from both the inside and out. Not surprisingly, each New Jackie Gucci handbag requires a minimum of seven hours to make.

Most significantly, the New Jackie is rooted in the same ideology of its original: a long lasting classic Gucci handbag to use and love forever. This new interpretation illustrates the very best of Gucci’s Florentine workmanship.

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